China's Online Retail Market
The growth of online retail is reshaping the structure of many industries and has the potential to dramatically change the way business is done. The new technology can effectively integrate existing resources and be used to reduce costs of development and radically increase the market access for companies.
This can in the long run improve the productivity of the whole society. From the Swedish companies’ perspective, the Chinese platforms provide new ways of entering the Chinese market that may well prove to be more effective than the traditional ways. This creates more opportunities as we see great potential for further growth in e-commerce.